Broker Check

Meet Lance Greco, CFP®

On Purpose, With Purpose

I was blessed to be raised in a home where integrity was the most important value. It’s in my genes. Today my clients trust me with their hopes, dreams, and yes, their future. That may sound like a heavy burden, and it is, but I relish the task. A task where integrity is everything. And I work hard every day to continue to earn that trust.

Serving as a financial advisor since 1993, I am on a never-ending quest for the ways that I can add the greatest value in taking care of my clients. Yes, investments are a critical component in the services I provide, but it is the financial planning that drives the big decisions my clients make at critical points in their financial lifetimes as well as the smaller ones along the way. Do you have a plan? Will you retire on purpose or just hope you’ve done enough?

I understand that I am not, nor do I desire to be, all things to all people. I am here to help people retire on purpose, with purpose and provide a plan to do it.

Sharpening the Saw!

Sharpening the Saw!

There's an old saying, "The years teach much which the days never know."

So, after serving as a financial advisor for over 30 years, I have learned a lot. But it's not just about showing up. We can all actively learn and grow and accelerate our learning curve no matter how long we have been at something. And that is why in 2023 I set out to earn the coveted CERTIFIED FINANCIAL PLANNER™ certification. The CFP® marks identify those individuals who have met the rigorous experience and ethical requirements of the CFP® Board, have successfully completed financial planning coursework, and have passed the CFP® Certification Examination covering the following areas: the financial planning process, risk management, investments, tax planning and management, retirement and employee benefits, and estate planning. I am excited to put the designation to use for the benefit of my current and future clients while continuing to provide financial advice based upon the highest standards of competency and integrity. 

Here is a photo of me standing behind the stack of information I had to know intimately to pass the formidable CFP® Certification Exam.

Not-Profit Fun!

Not-Profit Fun!

"Service to others" was my father's life motto and he had a huge impact on everyone around him. One of his favorite non-profits was Camp Courageous, a camp for people of all ages with special needs. It's an incredible place and if you know anyone who has had a Camp Courageous camper in their family, you know how important it is to them. It is a really special place. You can learn more about Camp Courageous by clicking here.

Ashlee Orgzewalla

Manager, Financial Planning and Marketing

Bill Hornbarger

Chief Investment Officer

Joanne Welker

Senior Vice President, Senior Manager, Advisory & Investment Solutions

Joel Wiesehan

Senior Vice President and Manager, Fixed Income

Melissa Washington

Senior Client Associate

     In 2017, Melissa joined Benjamin F. Edwards after spending 15 years at her prior investment firm, where she served as a client associate and operations manager. She enjoys getting to know clients and serving their unique needs.

     Melissa lives in Cedar Rapids, IA with her husband, son and daughter and their Rottweiler, Zeus. In her free time Melissa enjoys cheering on her son at football games and track meets and indulging in her husband’s passion for great barbeque.

Client Centered

Client Centered

Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.